Our Mission Statement
Small Stack is the leading newsletter for SaaS founders, operators, and aspiring entrepreneurs who want to build, scale, and grow profitable software companies.
Who Is Small Stack For?
This newsletter is for:
SaaS Founders: You're building your first (or next) software company and want proven strategies from those who've done it before.
Tech Entrepreneurs: You want to understand the playbook for turning ideas into scalable SaaS businesses that customers love and pay for.
Growth-Stage Operators: You're at a SaaS company and need tactical insights on product, marketing, sales, and operations to drive sustainable growth.
Inside Small Stack, we don't just share theory—we break down real case studies, growth experiments, and actionable frameworks you can implement immediately to accelerate your SaaS journey.
Who Are We?
Small Stack is written by me, Conrad Golly.
I am a retired cop, co-founder feedyloop.com, and founder of Small Stack.
I believe we're in the golden age of SaaS entrepreneurship—where a small team with the right strategy can build a business that reaches millions of users and generates life-changing revenue.
Best Issues!
Still not sure if Small Stack is for you?
Here are some of our most-read issues:
The $1M ARR Playbook: How [Company] grew from idea to seven figures in 18 months—and the exact tactics they used at each stage.
SaaS Pricing Psychology: Why 90% of founders price their product wrong, and the framework that helped [Company] 3x their revenue overnight.
The PLG Growth Engine: How [Company] built a product-led growth machine that acquires customers while they sleep.
Our Promise To You
As a Small Stack reader, we promise:
We will never miss a week: You can count on fresh insights, case studies, and actionable frameworks hitting your inbox every week.
We will never stop learning: The SaaS landscape evolves rapidly. We're constantly studying what's working now, talking to successful founders, and sharing the latest strategies that drive real results.
We will always prioritize actionability: Every issue includes specific tactics you can implement this week, not just high-level theory.
Thanks for being here—let’s make work effortless, together. And make some money.